What Is a Bloody Mary Concentrate?

Stu's Bloody Mary Concentrate is the seasoning, spice, heat, and acid of a bloody mary without the tomato juice or alcohol. You add those yourself.

That one difference changes everything about the drink you end up with.

How It Works

One ounce of Stu's. Four or five ounces of whatever base you want. Spirit if you feel like it. Stir. Done.

The base is your call. Tomato juice for the classic. Clamato for a Bloody Caesar. Beer for a Michelada. Carrot juice, bone broth, sparkling water. Each one makes a completely different drink from the same bottle.

Then you pick the flavor:

Classic. Horseradish, celery, black pepper, citrus. The traditional bloody mary, balanced to work with any base.

Smoked Jalapeño. Smoke first, then warmth. The one people grab for Micheladas.

Jamaican Jerk. Allspice, scotch bonnet, thyme. Caribbean in a glass. Nobody else makes this.

One bottle. Twelve or more different drinks. You control the flavor, the strength, the heat, and whether there's alcohol in it at all.

Concentrate vs. Ready-to-Drink Mix

A ready-to-drink mix like Zing Zang or Mr & Mrs T is a finished product. Tomato juice, spices, preservatives, water. All pre-blended. You pour it, add vodka, and get one drink. Same flavor, same strength, same outcome every time. That's it.

Here's what that looks like side by side.

Ready-to-drink mix: You get one flavor. You get one strength. Everyone at the table gets the same drink. One bottle makes four to five servings. Most contain high fructose corn syrup, artificial colors, and preservatives. Cost per drink is about $1.40.

Stu's Concentrate: You choose the flavor from three options. You choose the base. You choose the strength. You choose whether it has alcohol. Every drink can be different. One bottle makes twelve or more servings. Every ingredient is real and readable. Cost per drink is about $1.50.

You pay almost the same per drink. The difference is what you get for it.

With a mix, your friend who likes it spicy gets the same drink as your mom who wants it mild. The person who's not drinking gets a watered-down version of the same thing.

With Stu's, the person who wants heat gets Smoked Jalapeño with extra concentrate. Your mom gets Classic on the lighter side. Your friend who's skipping alcohol gets a virgin bloody mary with sparkling water that tastes like a real cocktail, not a compromise.

Same bottle. Different drink for every person at the table.

What Stu's Is Made Of

No high fructose corn syrup. No artificial colors. No sodium benzoate. No "natural flavors" doing heavy lifting on the label.

Real horseradish. Real celery. Real citrus. Real peppers. You can read every ingredient and know exactly what it is. That's what you're handing to your guests.

Everything You Can Make

A classic Bloody Mary is just the starting point. Switch vodka for tequila and it's a Bloody Maria. Pour it over a lager for a Michelada. Add Clamato for a Bloody Caesar. Use sparkling water for a savory mocktail. Warm up bone broth and stir in an ounce on a cold morning.

It works beyond drinks too. Bloody mary chili. Wing marinade. Deviled eggs. Burger seasoning. When the flavor is this concentrated, a little goes a long way in the kitchen.

One bottle does the work of an entire bloody mary bar.

The Full Setup

The Bloody Mary Mixology Kit comes with two bottles of concentrate, Ghost Pepper Hot Serum for dialing in custom heat, and two handcrafted rim salts (Sweet Corn and Key Lime). Everything to set up a bar that looks like you hired a bartender.

The kits sell out fast. When they're back, they go quick.

Pick Your Flavor

Classic Bloody Mary Concentrate. The traditional, perfected.

Smoked Jalapeño Concentrate. Smoky heat that builds.

Jamaican Jerk Concentrate. Caribbean spice. Nothing else like it.

Bloody Mary Mixology Kit. Two concentrates, hot serum, two rim salts. The full experience.