How to Use Stu's

Stu's is a bloody mary concentrate. That means all the flavor, spice, and seasoning of a premium bloody mary is already in the bottle, perfectly proportioned with high-quality ingredients. You just add your base and your spirit.

It's as easy to use as a ready-to-drink mix, but you get the complexity and sophistication of a craft cocktail. Want more spice? Add more concentrate. Want it milder? Use less. Want to skip the alcohol entirely? Go for it. The drink is yours to build.

One bottle makes at least twelve different drinks depending on the base you choose, the flavor you pick, and how you dial it in.

The Basic Ratio

1 oz Stu's Concentrate + 4-5 oz base + spirit (optional)

Pour it over ice. Stir it together. Taste it. Adjust. You'll find your preference in about thirty seconds.

Pick Your Base

The base is what makes each drink different. Same bottle of Stu's, completely different result depending on what you pour it into.

Tomato juice is the classic. This is the bloody mary most people picture. Rich, savory, familiar.

Clamato turns it into a Bloody Caesar. Brinier. More depth. Huge in Canada for a reason.

Beer makes a Michelada. Pour Stu's into a glass, squeeze in some lime, top with a cold lager. This is the one that surprises people.

Carrot juice is lighter and sweeter than tomato. Pairs especially well with the Jamaican Jerk.

Sparkling water gives you a savory mocktail with some fizz. No alcohol, no juice, just Stu's and bubbles.

Bone broth is the cold morning move. Warm it up, stir in an ounce of Stu's. Savory, spicy, restorative.

Every one of these counts as a different drink. One bottle handles all of them.

Pick Your Flavor

Classic. Horseradish, celery, black pepper, citrus. Start here if you're new to Stu's. It works with every base and every spirit.

Smoked Jalapeño. Smoke up front, warmth behind it. The go-to for Micheladas and anyone who wants more heat without getting burned out.

Jamaican Jerk. Allspice, scotch bonnet, thyme. Try this with carrot juice and rum. It doesn't taste like anything else on the market.

Not sure which one? The Bloody Mary Mixology Kit comes with two bottles so you can try more than one flavor.

Add Your Spirit (Or Don't)

Vodka is the standard. Tequila turns it into a Bloody Maria. Gin adds botanical complexity. Mezcal leans into the smoke, especially with Smoked Jalapeño. Rum with Jamaican Jerk is a combination most people haven't tried and don't forget about.

Skip the spirit entirely and you have a virgin bloody mary that actually tastes like a complete drink. Because Stu's carries all the flavor, you're not losing anything by leaving the alcohol out.

Finish It

This is where you make it yours.

Rim the glass with our Sweet Corn Rimmer or Key Lime Rimmer for a layer of flavor before the first sip. Add a few drops of Ghost Pepper Hot Serum if you want to push the heat further. Garnish however you like. Celery, pickles, olives, bacon, a shrimp hanging off the side. There are no rules here.

The Bloody Mary Mixology Kit includes the concentrate, both rim salts, and the hot serum. Everything in one box.

Use It in the Kitchen

Stu's isn't just for drinks. The flavor is concentrated enough to work as a cooking ingredient.

Stir it into chili for instant depth. Use it as a marinade for wings or steak. Mix it into deviled egg filling. Add a splash to burger patties before you grill. A little goes a long way.

Check out the Bloody Mary Chili and Bloody Mary Deviled Eggs recipes.

Set Up a Full Bar

Hosting a group? One or two bottles of Stu's and a few bases is all you need to run a bloody mary bar that lets everyone build their own drink.

Set out tomato juice, Clamato, and a couple of beers. Line up the three Stu's flavors. Put out the rim salts, the hot serum, and your garnishes. Let people build.

You just gave eight people eight different drinks. That's what a concentrate does that a mix never will.

Get Started

Classic Bloody Mary Concentrate. Start here.

Smoked Jalapeño Concentrate. More heat.

Jamaican Jerk Concentrate. Something different.

Bloody Mary Mixology Kit. The full experience.